WALSH BRINGS 20 YEARS OF BRANDING AND MARKETING EXPERIENCE TO THE QUALITY CONTROL FAMILY OF ARTISTS AND ATHLETES
Photo Credit: Carissa Hawkins
Media industry titan Quality Control announced today the addition of Lauren Walsh as Executive Vice President of Branding and Marketing at Solid Foundation Management, the management services arm of Quality Control.
With over 20 years of experience in the world of brand strategy and sports marketing, Lauren Walsh has worked with a wide array of NFL, NBA, and MLB players ranging from first round draft picks to Hall of Famers, Super Bowl Champs, and All-Stars. She has negotiated deals with some of the top brands and handled intense crisis management for high profile players.
“It’s truly a dream come true to be able to leverage my knowledge and years of experience within the industry to join such a powerhouse company,” said Walsh. “I fully believe in what QC stands for and am honored to have the opportunity to grow my career alongside the best in the business. I can’t wait to see what the future holds and am very appreciative of the entire QC Family for giving me this opportunity.”
Prior to joining Quality Control, Lauren built and ran her own successful boutique branding and marketing agency where she developed and monetized personal brands for some of the most sought after athletes in the game including Jerami Grant, Myles Garrett, Kirk Cousins, Terrell Owens, Matt Carpenter, Tim Anderson and Nick Ahmed; working with internationally recognized brands like Beats by Dre, Under Armour, Saks Fifth Avenue, Shopify, Pepsi, Essentia, Waiakea, Vosges, DoorDash, YouTube, and Express. She is also the founder and creator of Branding 101, an interactive program geared towards college student-athletes that combines all of Lauren’s knowledge and experience working at the pro level, to help student-athletes understand how to harness and build their own personal brand for long term success whether they plan to go pro on or off the field after college. Her program has been successfully taught at a wide array of colleges and universities, including Purdue University, Pepperdine, SMU, and IUPUI.
Quality Control co-founder Pierre “P” Thomas says, “Lauren has a strong passion for giving back to the next generation of young men and women who want to build successful long-term careers in sports and entertainment. Her passion for aligning talent with high quality brands that share their values perfectly aligns with the principles that are the foundation of Quality Control.”
Lauren has been featured in: Associated Press, MSN, CNBC, HLN, Fox Sports, Huffington Post, Front OfficeSports, and Chicago Tribune.
ABOUT QUALITY CONTROL AND SOLID FOUNDATION MANAGEMENT, LLC
Quality Control Music was founded in 2013 by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee. Garnering billions of streams yearly from groundbreaking acts like Migos, Lil’ Yachty, Lil Baby and City Girls, Quality Control is without a doubt leading the charge as one of the biggest and most influential labels of today. In 2020 QC’s Lil Baby released My Turn, the highest selling & streaming album of the year and the first album of 2020 to go RIAA certified double platinum, with his entire catalogue hitting over 30 Billion streams in 2021.
Acting as managers with their Solid Foundation Management, digital strategists, as well as label execs, Coach and P have earned the prestigious titles of 2018’s Executives of the Year by Billboard, and Innovators of the Year by Variety. Spearheading their way through the culture in music, film, sports and TV by breaking unknown acts, athletes and talent and taking them all the way to stadiums, QC has undoubtedly become the modern-day blueprint for success in the industry.
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